Frustrated Affiliates
We were at the recent Affiliate Summit in Orlando, and had a great time putting faces with names and getting to know a bunch of people we hadn’t met yet. One theme that emerged in many of my converstions was that in any network, there were a lot of affiliates that were not very technical. These folks are often frustrated, because current tools aren’t really for them, so they can’t create the user experience that they’d like to. Solutions are typically manual, like having a consultant configure a component and email it to them. But these affiliates don’t like paying extra for that type of help, and advertisers can’t afford to provide it free of charge.
This is pretty encouraging. We think a lot about how to help affiliates succeed and give them great control over the look and feel of their store, without making them tinker with HTML or scripts. Great to know that other folks think that’s pretty important, too.
